NextEraSolutionsRed Robin
Team augmentation for the mobile app and Red Robin Royalty loyalty program of a U.S. restaurant chain.
Restaurants / Loyalty and mobile ordering
Red Robin is a U.S. restaurant chain with a mobile ordering app and Red Robin Royalty loyalty program. This portfolio case focuses on team augmentation for mobile app work around ordering, the Royalty dashboard, personalized communications, and member offers.
Challenge
- The loyalty program was being rebuilt around guest data, so new product capabilities had to move quickly.
- The client needed extra development capacity and expertise without expanding the internal headcount.
- Deeper segmentation and personalization had to work at the scale of roughly 15 million loyalty members.
Solution
- Embedded a NextEraSolutions developer into the client's product team in the same team-augmentation model used for Dutch Bros.
- Worked on mobile app areas connected to ordering and the Red Robin Royalty dashboard.
- Supported segmentation, personalized communications, and member-offer capabilities inside the existing product workflow.
Key features
- $10 reward for every 100 points, with points earned for eligible spend
- Royalty dashboard in the mobile app
- Ordering for pickup, curbside, and delivery
- Personal offers and member-exclusive rewards
- Notifications and reward reminders
Stack
Outcomes
Red Robin reported an approximately 14.9 million member Royalty database at the end of fiscal 2024.
Public company commentary cited a 13% lift in loyalty transactions after the relaunch and noted those transactions were more profitable on average.
Public earnings-call coverage cited loyalty guest checks at roughly $4.40 above non-member checks.
The app listing showed a strong public rating and 63K+ ratings; NextEraSolutions' role was development team augmentation.
Screens
Ordering surface
Menu browsing and ordering context for a returning customer flow.
Rewards context
Red Robin Royalty rewards, loyalty messaging, and member-facing prompts in the app experience.
Mobile checkout flow
Pickup, item selection, and ordering states used as the visual surface for the mobile implementation case.
Store presence
App store presence and product context shown without exposing private product data.
Team augmentation for the mobile app and Red Robin Royalty loyalty program of a U.S. restaurant chain.