Case study · Fashion app

Shkaf

A native iOS and Android digital wardrobe for outfit planning, lookbooks, travel packing, and subscription monetization.

iOSAndroidLifestyleSubscriptions8 languages
Shkaf portfolio banner
50k+Google Play downloads
4.3App Store rating
8languages
2stores live
Overview

Lifestyle / Fashion

Shkaf turns a physical wardrobe into a mobile closet. Users photograph clothes, categorize them by brand, color, and season, create outfits, plan looks for events and trips, and keep the wardrobe with them on iOS and Android.

Challenge

Challenge

  • Adding clothing items had to feel fast enough for users to digitize a real wardrobe.
  • Large image-heavy collections needed clean browsing, filtering, and outfit creation.
  • The product needed native quality, monetization, and localization without losing visual polish.
Solution

Solution

  • A clean image-first native experience built around wardrobe capture, lookbook creation, and planning workflows.
  • An AI OCR/vision model that automatically removes backgrounds and cleans up user-provided garment photos, so a real wardrobe looks consistent inside the app.
  • Fast category filtering, outfit sets, daily/event planning, and trip packing lists, plus Premium subscriptions, ads and in-app purchases on Android, and eight-language localization.
Key features

Key features

  • Photo-based wardrobe digitization
  • AI background removal and cleanup of user photos
  • Brand, color, and season tagging
  • Personal lookbook and saved outfits
  • Daily, event, and trip planning
  • Monthly and annual Premium subscriptions
Stack

Stack

SwiftKotlinAI image processing (OCR/vision)StoreKitGoogle Play BillingImage catalogingLocalization
AI features

AI features

AI does the photo work for your users, so every wardrobe looks clean and consistent.

  • Removes photo backgrounds automatically when an item is added
  • Cleans up and standardizes user photos
  • Keeps the closet tidy with no manual editing
Outcomes

Outcomes

0150k+ Google Play downloads

The Android listing crossed 50k+ installs, giving the wardrobe product visible market traction.

028 supported languages

Localization opened the app to users beyond one market without splitting the product experience.

032 stores live

The product runs on App Store and Google Play with subscriptions and purchase flows in place.

Screens

Screens

Wardrobe capture
01

Wardrobe capture

Photo-based item creation and closet organization.

Look planning
02

Look planning

Create and reuse outfit combinations.

Saved sets
03

Saved sets

Image-first fashion planning for daily use.

A native iOS and Android digital wardrobe for outfit planning, lookbooks, travel packing, and subscription monetization.